/* ===========================================================
   HEMOFILIA FAMILIAS — Landing premium · paleta coral / granate cálida
   =========================================================== */
:root{
  --bg:#FBF6F2; --bg-2:#F4E8E2;
  --ink:#3A2A28; --muted:#8A746F;
  --sage:#D9534F; --sage-deep:#A23B3B; --sage-soft:#F6DAD7;
  --peach:#E08A86; --peach-deep:#C25450; --peach-soft:#F7E0DE;
  --sun:#F0B49A; --sun-soft:#FBE6DB;
  --card:#FFFFFF; --line:rgba(58,42,40,.08);
  --shadow:0 18px 50px -20px rgba(162,59,59,.34);
  --shadow-soft:0 10px 30px -12px rgba(58,42,40,.18);
  --r:22px; --r-lg:30px;
  --ff-head:"Fraunces",Georgia,serif; --ff-body:"Nunito",system-ui,sans-serif;
}
*{margin:0;padding:0;box-sizing:border-box}
html{scroll-behavior:smooth}
body{
  font-family:var(--ff-body); background:var(--bg); color:var(--ink);
  line-height:1.6; overflow-x:hidden; font-weight:500;
  -webkit-font-smoothing:antialiased;
}
a{color:inherit;text-decoration:none}
.container{max-width:1180px;margin:0 auto;padding:0 26px}
em{font-style:italic;color:var(--sage-deep)}

/* ── BLOBS DE FONDO ─────────────────────────────────────── */
.bg-blobs{position:fixed;inset:0;z-index:-1;overflow:hidden;pointer-events:none}
.blob{position:absolute;border-radius:50%;filter:blur(60px);opacity:.5}
.blob-1{width:520px;height:520px;background:var(--sage-soft);top:-140px;right:-100px;animation:float1 18s ease-in-out infinite}
.blob-2{width:460px;height:460px;background:var(--peach-soft);top:40%;left:-160px;animation:float2 22s ease-in-out infinite}
.blob-3{width:400px;height:400px;background:var(--sun-soft);bottom:-120px;right:10%;animation:float1 20s ease-in-out infinite}
@keyframes float1{0%,100%{transform:translate(0,0)}50%{transform:translate(-30px,40px)}}
@keyframes float2{0%,100%{transform:translate(0,0)}50%{transform:translate(40px,-30px)}}

/* ── SPLASH ─────────────────────────────────────────────── */
.splash{position:fixed;inset:0;z-index:9999;background:var(--bg);display:grid;place-items:center;transition:opacity .6s ease,visibility .6s}
.splash.is-out{opacity:0;visibility:hidden}
.splash-logo{font-family:var(--ff-head);font-size:34px;font-weight:600;color:var(--sage-deep)}
.splash-logo span{color:var(--peach-deep)}
.splash-dots{display:flex;gap:8px;justify-content:center;margin-top:18px}
.splash-dots span{width:11px;height:11px;border-radius:50%;background:var(--sage);animation:bounce 1.2s infinite ease-in-out}
.splash-dots span:nth-child(2){background:var(--peach);animation-delay:.2s}
.splash-dots span:nth-child(3){background:var(--sun);animation-delay:.4s}
@keyframes bounce{0%,80%,100%{transform:scale(.5);opacity:.4}40%{transform:scale(1);opacity:1}}

/* ── CURSOR ─────────────────────────────────────────────── */
.cursor{position:fixed;top:0;left:0;z-index:9998;pointer-events:none;opacity:0;transition:opacity .3s}
.cursor.is-ready{opacity:1}
.cursor-dot{position:fixed;width:7px;height:7px;border-radius:50%;background:var(--peach-deep)}
.cursor-ring{position:fixed;width:34px;height:34px;border-radius:50%;border:2px solid var(--sage);transition:width .25s,height .25s,background .25s}
.cursor.is-hover .cursor-ring{width:52px;height:52px;background:rgba(110,155,124,.12)}
@media(hover:none){.cursor{display:none}}

/* ── NAV ────────────────────────────────────────────────── */
.nav{position:fixed;top:0;left:0;right:0;z-index:900;transition:all .3s}
.nav.scrolled{background:rgba(251,247,240,.85);backdrop-filter:blur(14px);box-shadow:0 2px 20px -10px rgba(57,52,46,.2)}
.nav-inner{max-width:1180px;margin:0 auto;padding:16px 26px;display:flex;align-items:center;justify-content:space-between;gap:18px}
.nav-logo{font-family:var(--ff-head);font-size:21px;font-weight:600;color:var(--ink)}
.nav-logo span{color:var(--peach-deep)}
.nav-links{display:flex;gap:26px}
.nav-links a{font-weight:600;font-size:15px;color:var(--muted);transition:color .2s}
.nav-links a:hover{color:var(--sage-deep)}
.nav-right{display:flex;align-items:center;gap:14px}
.nav-cta{background:var(--sage-deep);color:#fff;padding:10px 20px;border-radius:999px;font-weight:700;font-size:14px;transition:transform .2s,box-shadow .2s}
.nav-cta:hover{transform:translateY(-2px);box-shadow:0 10px 22px -10px var(--sage-deep)}

/* ── SELECTOR IDIOMA ────────────────────────────────────── */
.lang-switch{display:flex;gap:3px;background:rgba(110,155,124,.10);border:1px solid var(--line);border-radius:999px;padding:3px}
.lang-btn{font-family:inherit;font-size:12px;font-weight:700;color:var(--muted);background:transparent;border:none;cursor:pointer;padding:5px 9px;border-radius:999px;transition:all .2s;white-space:nowrap;line-height:1}
.lang-btn:hover{color:var(--sage-deep)}
.lang-btn.active{background:var(--sage-deep);color:#fff}

/* ── BOTONES ────────────────────────────────────────────── */
.btn{display:inline-flex;align-items:center;gap:10px;font-family:inherit;font-weight:700;font-size:15px;padding:14px 26px;border-radius:999px;cursor:pointer;transition:transform .25s,box-shadow .25s;border:none}
.btn-primary{background:linear-gradient(135deg,var(--peach),var(--peach-deep));color:#fff;box-shadow:0 12px 26px -12px var(--peach-deep)}
.btn-primary:hover{transform:translateY(-3px);box-shadow:0 18px 34px -12px var(--peach-deep)}
.btn-ghost{background:transparent;color:var(--sage-deep);border:2px solid var(--sage-soft)}
.btn-ghost:hover{background:var(--sage-soft)}
.btn-large{font-size:17px;padding:17px 34px}
.btn-arrow{transition:transform .25s}
.btn:hover .btn-arrow{transform:translateX(4px)}
.btn-tg,.btn-flag{font-size:18px}

/* ── HERO ───────────────────────────────────────────────── */
.hero{min-height:100vh;display:grid;grid-template-columns:1.1fr .9fr;align-items:center;gap:50px;max-width:1180px;margin:0 auto;padding:130px 26px 70px}
.hero-eyebrow{display:inline-flex;align-items:center;gap:9px;background:var(--sage-soft);color:var(--sage-deep);padding:8px 16px;border-radius:999px;font-weight:700;font-size:13px}
.hero-eyebrow .dot{width:8px;height:8px;border-radius:50%;background:var(--sage-deep);animation:pulse 2s infinite}
@keyframes pulse{0%,100%{opacity:1}50%{opacity:.4}}
.hero-title{font-family:var(--ff-head);font-size:clamp(38px,5.4vw,68px);font-weight:600;line-height:1.06;margin:24px 0 22px;letter-spacing:-.01em}
.hero-sub{font-size:18px;color:var(--muted);max-width:540px;margin-bottom:30px}
.hero-ctas{display:flex;gap:14px;flex-wrap:wrap;margin-bottom:20px}
.hero-trust{font-size:13.5px;color:var(--muted);font-weight:600}
/* routine card mockup */
.hero-visual{display:flex;justify-content:center}
.routine-card{background:var(--card);border-radius:var(--r-lg);box-shadow:var(--shadow);padding:24px;width:100%;max-width:340px;animation:cardfloat 6s ease-in-out infinite}
@keyframes cardfloat{0%,100%{transform:translateY(0)}50%{transform:translateY(-14px)}}
.rc-head{display:flex;align-items:center;justify-content:space-between;margin-bottom:18px;padding-bottom:14px;border-bottom:2px dashed var(--line)}
.rc-title{font-family:var(--ff-head);font-size:20px;font-weight:600}
.rc-emoji{font-size:24px}
.rc-row{display:flex;align-items:center;gap:13px;padding:12px 14px;border-radius:16px;margin-bottom:8px;background:var(--bg);transition:all .3s}
.rc-row.active{background:var(--sun-soft);box-shadow:0 6px 16px -8px var(--sun)}
.rc-ico{font-size:22px}
.rc-txt{flex:1;font-weight:700;font-size:14.5px;color:var(--ink)}
.rc-check{color:var(--sage-deep);font-weight:900}
.rc-now{font-size:11px;font-weight:800;color:var(--peach-deep);background:#fff;padding:3px 9px;border-radius:999px}

/* ── TICKER ─────────────────────────────────────────────── */
.ticker-wrap{overflow:hidden;background:var(--sage-deep);padding:14px 0}
.ticker-track{display:flex;gap:40px;white-space:nowrap;width:max-content;animation:scroll 38s linear infinite}
.ticker-item{color:#fff;font-weight:700;font-size:14px;opacity:.9;display:inline-flex;align-items:center;gap:40px}
.ticker-item::after{content:"·";color:var(--sun)}
@keyframes scroll{to{transform:translateX(-50%)}}

/* ── SECCIONES base ─────────────────────────────────────── */
section{position:relative}
.section-label{color:var(--peach-deep);font-weight:800;font-size:13px;letter-spacing:.08em;text-transform:uppercase;margin-bottom:14px}
.section-title{font-family:var(--ff-head);font-size:clamp(28px,3.8vw,46px);font-weight:600;line-height:1.1;letter-spacing:-.01em}
.section-title.centered{text-align:center}

/* ── STATS ──────────────────────────────────────────────── */
.stats-section{padding:64px 0}
.stats-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:20px}
.stat-item{background:var(--card);border-radius:var(--r);padding:28px 20px;text-align:center;box-shadow:var(--shadow-soft)}
.stat-value{font-family:var(--ff-head);font-size:clamp(34px,4vw,52px);font-weight:600;color:var(--sage-deep);line-height:1}
.stat-label{font-size:14px;color:var(--muted);font-weight:700;margin-top:8px}

/* ── ABOUT ──────────────────────────────────────────────── */
.about-section{padding:70px 0}
.about-grid{display:grid;grid-template-columns:1fr 1fr;gap:56px;align-items:center}
.about-body{font-size:17px;color:var(--muted);margin-top:16px}
.about-tags{display:flex;flex-wrap:wrap;gap:10px;margin-top:24px}
.tag{background:var(--sage-soft);color:var(--sage-deep);padding:8px 16px;border-radius:999px;font-weight:700;font-size:13.5px}
.about-visual{position:relative}
.emoji-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:16px;background:var(--card);padding:30px;border-radius:var(--r-lg);box-shadow:var(--shadow)}
.eg-item{aspect-ratio:1;display:grid;place-items:center;font-size:38px;background:var(--bg);border-radius:18px;transition:transform .3s}
.eg-item:hover{transform:scale(1.1) rotate(-4deg)}
.about-card{position:absolute;bottom:-22px;left:-18px;background:#fff;border-radius:14px;padding:12px 18px;box-shadow:var(--shadow-soft);display:flex;align-items:center;gap:10px;font-weight:700;font-size:13px}
.card-dot{width:9px;height:9px;border-radius:50%;background:var(--sage);animation:pulse 2s infinite}
.floating{animation:cardfloat 5s ease-in-out infinite}

/* ── HOW ────────────────────────────────────────────────── */
.how-section{padding:70px 0}
.how-header{text-align:center;margin-bottom:48px}
.how-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:24px}
.how-item{background:var(--card);border-radius:var(--r-lg);padding:36px 30px;box-shadow:var(--shadow-soft);transition:transform .3s,box-shadow .3s}
.how-item:hover{transform:translateY(-8px);box-shadow:var(--shadow)}
.how-icon{width:64px;height:64px;display:grid;place-items:center;font-size:34px;background:var(--sage-soft);border-radius:20px;margin-bottom:20px}
.how-item:nth-child(2) .how-icon{background:var(--peach-soft)}
.how-item:nth-child(3) .how-icon{background:var(--sun-soft)}
.how-title{font-family:var(--ff-head);font-size:22px;font-weight:600;margin-bottom:12px}
.how-body{color:var(--muted);font-size:15.5px}

/* ── COMUNIDAD ──────────────────────────────────────────── */
.channel-section{padding:70px 0}
.channel-card-big{background:linear-gradient(135deg,var(--sage-deep),var(--sage));border-radius:var(--r-lg);padding:54px;color:#fff;box-shadow:var(--shadow);position:relative;overflow:hidden}
.channel-card-big::before{content:"💬";position:absolute;right:-30px;bottom:-40px;font-size:240px;opacity:.08}
.cc-left{position:relative;z-index:1;max-width:640px}
.channel-card-big .section-label{color:var(--sun)}
.channel-card-big .section-title{color:#fff}
.channel-sub{font-size:17px;opacity:.92;margin:16px 0 26px}
.ch-features{display:grid;gap:12px;margin-bottom:30px}
.ch-feature{display:flex;align-items:center;gap:12px;font-weight:600;font-size:15.5px}
.ch-feature::before{content:"✓";display:grid;place-items:center;width:24px;height:24px;background:rgba(255,255,255,.2);border-radius:50%;font-weight:900;flex-shrink:0}
.channel-card-big .btn-primary{background:#fff;color:var(--sage-deep)}

/* ── PRODUCTO ───────────────────────────────────────────── */
.product-section{padding:70px 0}
.product-card{display:grid;grid-template-columns:1.2fr .8fr;gap:46px;align-items:center;background:var(--card);border-radius:var(--r-lg);padding:48px;box-shadow:var(--shadow)}
.prod-sub{font-size:17px;color:var(--muted);margin:14px 0 22px}
.prod-items{list-style:none;display:grid;gap:12px;margin-bottom:28px}
.prod-items li{display:flex;align-items:center;gap:12px;font-weight:600;font-size:15.5px}
.prod-items li::before{content:"✓";display:grid;place-items:center;width:24px;height:24px;background:var(--sage-soft);color:var(--sage-deep);border-radius:50%;font-weight:900;flex-shrink:0}
.prod-buy{display:flex;align-items:center;gap:18px;flex-wrap:wrap}
.prod-price{font-weight:800;color:var(--sage-deep);font-size:15px}
.prod-visual{display:flex;justify-content:center}
.kit-stack{position:relative;width:200px;height:250px}
.kit-page{position:absolute;inset:0;background:#fff;border-radius:16px;box-shadow:var(--shadow-soft);border:1px solid var(--line)}
.kp-3{transform:rotate(8deg) translateY(6px);background:var(--sun-soft)}
.kp-2{transform:rotate(-5deg);background:var(--peach-soft)}
.kp-1{padding:22px;display:flex;flex-direction:column;gap:12px;justify-content:center}
.kp-row{display:flex;align-items:center;gap:12px}
.kp-row span:first-child{font-size:26px}
.kp-row span:last-child{flex:1;height:11px;border-radius:6px;background:var(--bg-2)}

/* ── FINAL ──────────────────────────────────────────────── */
.final-cta{padding:90px 0}
.final-inner{text-align:center;background:linear-gradient(135deg,var(--peach-soft),var(--sun-soft));border-radius:var(--r-lg);padding:70px 40px;box-shadow:var(--shadow-soft)}
.final-title{font-family:var(--ff-head);font-size:clamp(30px,4.2vw,52px);font-weight:600;margin-bottom:16px;line-height:1.1}
.final-sub{font-size:18px;color:var(--muted);max-width:520px;margin:0 auto 30px}

/* ── FOOTER ─────────────────────────────────────────────── */
.footer{background:var(--ink);color:#fff;padding:54px 0 30px;margin-top:30px}
.footer-inner{display:flex;justify-content:space-between;gap:40px;flex-wrap:wrap;padding-bottom:30px;border-bottom:1px solid rgba(255,255,255,.1)}
.footer-logo{font-family:var(--ff-head);font-size:22px;font-weight:600}
.footer-logo span{color:var(--peach)}
.footer-disc{color:rgba(255,255,255,.6);font-size:13px;max-width:560px;margin-top:14px;line-height:1.7}
.footer-links a{color:rgba(255,255,255,.85);font-weight:700;display:block;margin-bottom:8px}
.footer-bottom{padding-top:24px;text-align:center;color:rgba(255,255,255,.45);font-size:13px}

/* ── REVEAL ─────────────────────────────────────────────── */
.reveal{opacity:0;transform:translateY(26px);transition:opacity .8s ease,transform .8s ease}
.reveal.is-visible{opacity:1;transform:none}
.split-word{display:inline-block;opacity:0;transform:translateY(18px);transition:opacity .5s ease,transform .5s ease}
.split-word.is-visible{opacity:1;transform:none}

/* ── RESPONSIVE ─────────────────────────────────────────── */
@media(max-width:900px){
  .hero{grid-template-columns:1fr;text-align:center;padding-top:110px;gap:40px}
  .hero-sub{margin-left:auto;margin-right:auto}
  .hero-ctas{justify-content:center}
  .hero-eyebrow{margin:0 auto}
  .about-grid,.product-card{grid-template-columns:1fr;gap:36px}
  .how-grid{grid-template-columns:1fr}
  .stats-grid{grid-template-columns:repeat(2,1fr)}
  .channel-card-big{padding:38px}
}
@media(max-width:720px){
  .nav-links{display:none}
  .lang-btn{padding:5px 7px;font-size:11px}
  .product-card{padding:32px}
  .final-inner{padding:48px 24px}
}
